3-Pack – Butterfly Pea Flower Powder, 4oz

New Butterfly Pea Flower Powder

Hey Everyone!

We’ve got a brand-newelectric blue superfood called Butterfly Pea Powder, which is derived from the dried flowers of the *Clitoria ternatea* plant.

It naturally turns your drinks, smoothies, teas, lattes, and foods a vibrant blue — and when you add lemon or apple cider vinegar, the color shifts to a stunning purple.

This happens because butterfly pea flower’s natural anthocyanins respond to changes in pH, creating a beautiful, all-natural color change.

The color effect is striking, but it’s the wide range of powerful benefits that truly make this superfood stand out.

Butterfly pea flower owes much of its power and vivid blue color to a unique class of polyacylated anthocyanins called ternatins.These compounds are responsible not only for its incredible visual intensity—even at low doses—but also for many of its benefits.

Most berry anthocyanins, found in foods like acai, maqui, bilberry, tart cherry, and blueberries, are primarily cyanidin, delphinidin, malvidin, and peonidin. Ternatins, by contrast, are structurally different—making them more heat-stable, more pH-resilient, and far more color-stable, while delivering strong ORAC and antioxidant signaling per milligram.

Because of this unique structure, butterfly pea flower anthocyanins remain remarkably stable when heated in teas or lattes, and when used in both acidic and neutral foods such as citrus, yogurt, or smoothies. Unlike most berry-derived anthocyanins, which can degrade with heat or pH changes, the ternatins in butterfly pea flower show little to no breakdown under these conditions [ u0> 1, c50>
2, z0>
3, l0>
4].

Many people — myself included — are always looking for ways to increase their intake of anthocyanins. A growing body of clinical and preclinical research shows that these compounds play a powerful role in keeping us young big time. Anthocyanins have been shown to support brain health and cognitive function (keeping our brain young), protect and potentially improve vision, support healthy skin, hair, and nails, and help defend nearly every major internal system against oxidative stress and inflammation. This is why so many people are passionate about our Tart Cherry Juice, Maqui, and Acai Powders.

Butterfly pea flower powder offers another exceptional way to deliver these youth-supportive compounds — but in a uniquely different form. As mentioned earlier, ternatins are structurally distinct from typical berry anthocyanins, allowing them to withstand heat, wide pH ranges, and even digestive acids more effectively.

What I personally love most about butterfly pea flower is how non-invasive it feels to the body. Many people choose to limit berries due to their natural sugars, fibers, fermentable compounds, or tannins, which can cause bloating, digestive discomfort, or acid reflux in sensitive individuals. Butterfly pea flower, by contrast, is incredibly gentle on digestion.

When taken straight in water or brewed as a tea, it delivers its bioactive compounds without sugars, fruit acids, or heavy fiber — making it feel almost as light and effortless as drinking water. You’re primarily consuming water-soluble polyphenols, heat-stable anthocyanins (ternatins), and flavonoids — delivered in water, not pulp — without needing to digest fruit solids.

And yes—it’s a bit of a party trick too. Add butterfly pea to your tea, water, or latte and watch it turn a deep electric blue, then shift to a stunning purple with a squeeze of lemon. It’s not just visually mesmerizing—it’s a genuinely fun, effortless way to get powerful anthocyanins into your body in one of the most gentle, non-invasive ways possible. You’re essentially sipping vibrant, bioactive compounds in a form that feels as easy as drinking water.

And the benefits don’t stop with these unique anthocyanins alone. Butterfly pea flower also delivers a broad spectrum of complementary bioactive compounds—including flavonoids (such as quercetin and kaempferol glycosides), proanthocyanidins, catechins, flavonol glycosides, phenolic acids, cyclotides, and a wide spectrum of protective polyphenols. Together, these compounds work synergistically to create an unusually wide range of supportive effects throughout the body without any stimulants whatsoever.

There is something really special about these electric blue superfoods (like the Phycocyanin) in regard to helping our vision and eye health.

In Ayurvedic tradition, butterfly pea flower (Clitoria ternatea) has long been valued for supporting eye health and vision. It is believed to strengthen the eyes, improve clarity of vision, and soothe eye strain, thanks to its rich content of antioxidant anthocyanins. Ayurvedic practitioners often use it in teas or herbal formulations to nourish ocular tissues, reduce inflammation, and maintain overall visual acuity as part of a holistic approach to eye care.

This is where science meets Ayurveda. The vivid blue anthocyanin pigments in butterfly pea have been studied for their ability to support the eyes in several important ways. Research shows that anthocyanins can improve microcirculation to the retina, helping deliver oxygen and nutrients to delicate eye tissues while also protecting them from oxidative damage caused by light exposure and aging. In fact, a comprehensive review published in Ophthalmic Research explains that anthocyanins are capable of crossing the blood-retinal barrier and have been linked to improved retinal blood flow, reduced eye fatigue, and better visual function overall ( study).

These circulation-enhancing effects are especially relevant for long-term eye health. In a 24-month randomized, placebo-controlled human study, researchers found that supplementation with anthocyanins significantly improved retinal blood flow and helped preserve visual field function in people with eye pressure concerns — a condition strongly tied to impaired circulation in the eye ( study). Additional research has shown that anthocyanins help protect eye tissues from oxidative stress and light-induced damage, which is one of the key mechanisms behind age-related vision decline and lens clouding formation ( study).

While these studies were conducted on anthocyanins as a class rather than butterfly pea flower specifically, butterfly pea is unique in that it contains exceptionally stable, highly concentrated anthocyanins (ternatins). This makes it a compelling whole-food source for supporting retinal circulation, protecting the eyes from oxidative stress, and helping maintain long-term visual clarity — all in a gentle, non-stimulating way.

In Ayurvedic tradition, butterfly pea flower (Clitoria ternatea) has also long been valued as a medhya herb, meaning a brain tonic that supports cognitive function, memory, and mental clarity. Ayurvedic practitioners use it to nourish the nervous system, enhance learning and recall, and reduce mental fatigue, making it a gentle yet powerful botanical for overall brain health and cognitive vitality.

Just as with its effects on eye health, this is another area where Ayurveda meets science. Modern research shows that these vivid blue pigments in butterfly pea — known as ternatins, a unique class of anthocyanins — belong to a group of plant compounds capable of interacting with brain tissue. Anthocyanins and flavonoids can cross protective brain barriers in small amounts, and help defend neurons from oxidative and inflammatory stress — two major drivers of cognitive decline. In addition, butterfly pea flower naturally contains supportive flavonoids, including clitorin, which may interact with the brain’s protective transport system (specifically P‑glycoprotein) and help beneficial compounds like ternatin anthocyanins cross into neural tissue more efficiently, as suggested by a docking and cell‑based assay study ( iZGOVEYW90> Acta Scientiarum study)⁠.

Preclinical research on butterfly pea flower (Clitoria ternatea) has consistently shown strong neuroprotective effects, including reduced oxidative damage, inflammation in brain-related models, and preservation of healthy neural signaling. For example, laboratory studies using ternatin-rich flower compounds and related flavonoids demonstrated potent anti-inflammatory activity — especially relevant because chronic inflammation can impair neuron signaling and accelerate cognitive aging ( study). Additional animal research on butterfly pea flower (Clitoria ternatea) extracts has shown protection of neuronal connections and improved resilience of brain tissue under stress conditions, suggesting support for long-term cognitive health pathways ( study; study).

These mechanisms are also why anthocyanin-rich foods have been associated with cognitive resilience, calm focus, and protection against age-related mental decline in broader nutritional neuroscience research. Taken together, the ternatins and complementary flavonoids in our pure butterfly pea flower powder act as a gentle, non-stimulating brain ally — helping shield brain cells from daily oxidative and inflammatory stress, while supporting overall cognitive wellness, clarity, and long-term brain health, all without caffeine or stimulants.

Along with supporting brain and eye health, butterfly pea flower impacts nearly every major system in the body. It promotes skin and hair vitality, supports heart, blood, and circulation health, and provides powerful antioxidant and anti-inflammatory protection. It also aids digestive and gut health, strengthens immune and detox pathways, and helps maintain healthy blood sugar balance, weight management, energy, and mood—all naturally caffeine-free and non-stimulating. Beyond these, butterfly pea has been studied for its roles in bone health, liver support, and cellular protection, offering a truly wide-ranging spectrum of support across the body.

And the best part? All of these benefits come in a form that feels effortless and gentle on your body—almost as light and refreshing as drinking plain water. But with a striking electric blue—or a playful purple with a squeeze of lemon—it turns taking your nutrients into a little daily moment of fun. It’s an easy, enjoyable way to deliver these stable, youth-supporting anthocyanins, along with the other flavonoids and polyphenols, all completely caffeine-free and non-stimulating.

Thanks everyone for your support!

Sincerely,
Matt