Organic Goji Berry Powder, 4oz

Goji’s LBPs: A Longevity Compound

Hey Everyone!

As I’ve been sharing all year long, Goji Berries are the top food in the world in Zeaxanthin and are incredible for supporting our eyes and brain.

However, one of the main reasons people talk about goji berries so much goes far beyond Zeaxanthin. They’re loaded with an extremely unique, longevity-associated bioactive polysaccharide known as LBP (Lycium barbarum polysaccharides).

Unlike standard isolated nutrients such as Vitamin C, isolated beta-carotene, Vitamin E, isolated lutein, or selenium—which mainly provide direct antioxidant effects—LBPs appear to behave more like biological signaling molecules, interacting with and influencing the body’s broader antioxidant defense and immune communication systems in a more dynamic way.

For example, research suggests these unique polysaccharides may activate the body’s own built-in antioxidant defense systems by engaging pathways associated with Nrf2, effectively unleashing key protective enzymes such as superoxide dismutase (SOD), catalase, and glutathione-related activity—instead of simply acting as direct antioxidants themselves. At the same time, LBPs appear to communicate with key immune cells—including macrophages, natural killer (NK) cells, dendritic cells, and lymphocytes—influencing the signaling networks that help coordinate immune responses rather than simply “boosting immunity.” Lastly, cell and animal studies also suggest LBPs may influence pathways involved in cellular energy production, stress adaptation, and mitochondrial function—including AMPK, PI3K/Akt, and FOXO pathways.

Taken together, these mechanisms highlight LBPs as a unique longevity-associated bioactive compound, with effects that extend into cellular energy production, stress adaptation, mitochondrial function, and long-term resilience. Emerging research even suggests these polysaccharides may communicate indirectly through the gut microbiome, creating another layer of interaction between the gut, immune system, and whole-body health.

What’s fascinating is that this may help explain why goji berries earned such a legendary reputation in traditional use long before scientists ever discovered LBPs or understood any of these pathways. For generations, goji berries were prized for supporting energy, vitality, stamina, recovery, and overall well-being. They were also traditionally associated with maintaining healthy vision—and now modern research is beginning to uncover why. While LBPs appear to help support many of the body’s deeper protective and adaptive systems, it may be the unique synergy between LBPs and goji’s extraordinary zeaxanthin content that has made these berries so famous for supporting eye and brain health.

As I’ve been sharing since the beginning, our Goji Berry Powder has more Zeaxanthin than any other food in existence? It’s not just by a little either.

The second top food in Zeaxanthin is Orange Bell Peppers. Our Goji Berry Powder has 50 times more zeaxanthin than Orange Bell Peppers. The next top food in Zeaxanthin is corn, which our Goji Berry Powder has over 250 times more Zeaxanthin!

Why is Zeaxanthin so important?

Zeaxanthin, along with lutein, is a carotenoid that accumulates in high concentrations in the macula, forming a yellow macular pigment filter. This macular pigment filter is densest in the fovea, the region of the retina responsible for our sharpest central vision and home to the highest concentration of cone photoreceptors.

These cones are essential for detecting fine detail, color, and clarity in daylight. This pigment, densest in the fovea, is composed mainly of ~70–80% zeaxanthin and ~20–30% lutein, and has a yellow color that selectively absorbs high-energy blue light. This acts like a natural pair of sunglasses inside the eye, reducing light scatter and glare while preventing overstimulation of the sensitive foveal cones. By doing so, it helps maintain visual clarity and contrast.

Most importantly, it also protects these delicate cones from photo-toxic damage, which can occur when excessive blue light and oxidative stress overwhelm the retina. Damage to foveal cones can lead to blurring, distortion, or permanent loss of central vision, as seen in conditions like age-related macular changes.

If we don’t get enough zeaxanthin, then the macular pigment becomes thinner, especially in the fovea, reducing its ability to filter blue light and protect cone cells. Over time, this increases the risk of glare, visual fatigue, and long-term damage to central vision, including a higher risk of age-related macular changes.

What’s crazy, is that 1 teaspoon of our Goji Berry Powder will give you all of the Zeaxanthin that you need in a day. It tastes so good that I would do at least a heaping 1 teaspoon to cover your grounds completely. If you already have age-related macular changes, then you may even want to load up on many teaspoons per day.

Our Goji Berry Powder is over 2x’s more concentrated than dried goji berries. Therefore, to get a teaspoon of goji berry powder, you would need to eat about 34 goji berries. It’s just so much easier and less invasive to take the powder in my opinion, and it just tastes so good.

As you will shortly see, there are a grip load of studies that show Goji Berries boost zeaxanthin levels up to 3-fold in 90 days, protecting against age-related macular changes by enhancing retinal health and improving visual acuity in people with early age-related macular changes.

However, first lets start with the study here, where they demonstrated that goji berries are more effective than lutein/zeaxanthin supplements in enhancing eye health, particularly for preventing age-related macular changes.

In this 90-day trial, healthy adults aged 45–65 who consumed 28 g of goji berries five times weekly showed significant increases in Macular Pigment Optical Density (MPOD—a key marker of eye health that reflects the concentration of protective pigments in the retina), while those taking a supplement with 6 mg lutein and 4 mg zeaxanthin showed no improvement. Goji berries also boosted skin carotenoid levels, indicating stronger antioxidant protection. This superior bioavailability and higher zeaxanthin dose outperformed the supplement making goji berries a powerful tool for delaying or preventing age-related macular changes compared to supplements.

As seen in the studies [1, 2, 3, 4, 5], goji berries have been repeatedly shown to enhance macular pigment optical density (MPOD), raise plasma zeaxanthin levels by up to threefold, and improve visual acuity in people with early age-related macular changes. Their high concentration of bioavailable zeaxanthin—up to 90% in esterified form—offers superior absorption and retinal protection compared to isolated supplements. In fact, at the study here, it shows that zeaxanthin in goji berries is predominantly present as zeaxanthin dipalmitate, a highly bioavailable form.

These studies also show goji berries help maintain macular pigmentation, reduce the buildup of retinal waste deposits (known as drusen—an early sign of age-related macular changes), boost antioxidant defenses by over 50%, and filter harmful blue light. These findings consistently support goji berries as a potent, food-based intervention for improving macular health and delaying age-related degeneration.

Here is what one customer had to say about taking our Goji Berry powder

“My girlfriend has low vision. And we use your kale and Goji powder. Her eye doctor told her whatever she’s doing keep doing it. Thank you!” Kirk

I’ve personally been in the forefront of this Superfoods Movement since the very beginning…

Goji Berries were always known to be a major fun longevity Superfood. This was no joke.

Now, moving on back to goji berries Lycium Barbarum Polysaccharides (LBPs), which are unique to Goji Berries and not found in any other foods.

Goji Berries LBP’s are highly branched structures containing monosaccharides. You sometimes hear about other alien-sounding Superfoods that also have crazy bioactive polysaccharides with a similar molecular structures to Goji Berries LBP’s. There are only about 7 other primary members in this ‘Longevity Polysaccharide-Class Alien Clan’, including Ginseng, Echinacea, Astragalus, Reishi, Cordyceps, Aloe, and Schisandra.

Goji Berries stand out among them all due to the unique synergy between LBPs (Lycium barbarum polysaccharides) and zeaxanthin, and its impact on the retinal-brain connection.

The retina and brain, both formed from the same embryonic neural tube, stay linked through shared nerve cells and blood vessels. As seen at the study here, retinal cells and brain neurons face similar age-related stressors, such as oxidative stress, inflammation, and amyloid-beta plaque accumulation. For example, as seen in the study here amyloid-beta plaques detected in the retina, directly correlate with amyloid plaques in the brain, signaling early age-related memory decline pathology.

Other retinal signs, such as tau protein accumulation, thinning of the retinal nerve fiber layer, and microvascular damage, have also been linked to early age-related cognitive changes. This is where the term, “The eyes serve as a window to the brain” comes from, because in many cases, they show us what the brain can’t yet say out loud.

What’s crazy is that Zeaxanthin and LBPs in goji berries cross the blood-brain barrier and blood-retinal barrier. This is what makes them such a rare dynamic duo. They team up and clear amyloid-beta plaques in the retina and brain, while at the same time delivering antioxidants to the brain and eyes shielding them from age-related macular changes and age-related memory decline damage.

Zeaxanthin shields your retina and brain by 1. enhancing brain cell connections for sharper memory, 2. neutralizing harmful free radicals, and 3. reducing inflammation by calming overactive immune cells. But zeaxanthin doesn’t work alone.

LBPs (Lycium barbarum polysaccharides) go even deeper. These rare, alien-like compounds protect your memory and eyesight by 1. preventing neuron death under amyloid stress, 2. encouraging the growth of new brain connections (synaptic plasticity-key for memory and learning), 3. activating a powerful defense system called the Nrf2 pathway, which unleashes a wave of antioxidant enzymes-SOD, CAT, and GPx-that neutralize free radicals before they can damage brain and retinal cells, 4. calming chronic inflammation by blocking overactive immune pathways stuck in overdrive in age-related memory decline, 5. enhancing clearance of toxic amyloid-beta plaques, as shown in studies like this one here, and 6. supporting neurogenesis—the growth of new brain cells—in certain animal models of stress or aging, which may contribute to better memory and learning.

Even more jaw-dropping is that both Goji berries’ zeaxanthin and LBPs have shown potential in preclinical studies to influence enzymes involved in amyloid-beta production (such as beta-secretase) and to support the body’s natural clearance mechanisms for these proteins. By helping reduce toxic buildup and oxidative stress in cell and animal models, they may help keep both the retina and brain healthier.

Goji Berries’ Zeaxanthin and LBPs are like your brain’s elite strike force crossing the blood-brain and retinal barriers, repairing broken circuits, crushing inflammation, and clearing toxic junk before it turns deadly, rebuilding your memory from the ground up.

Have you ever heard of lipofuscin?

It’s known as the “age pigment”, a toxic, brownish gunk that builds up in your brain, eyes, heart, and liver as you age. It’s basically the garbage your cells can’t get rid of: a mix of damaged fats, proteins, and metals that piles up when your cells are under oxidative stress or your natural cleanup systems slow down. This oxidized gunk clogs your retina, brain, and liver cells, driving blindness (age-related macular changes), age-related memory decline, and organ decline as you age.

Goji berries are your secret weapon, with LBPs, zeaxanthin, and flavonoids that help flush this age junk out, especially in your eyes and brain. In a fascinating study on aged mice here, scientists found that LBPs, the unique longevity compound in goji berries, significantly reduced lipofuscin buildup in multiple organs. Another study here, found that goji extract protected eye cells from oxidative stress and reduced lipofuscin in the retina by boosting antioxidant defenses and calming cell damage. That means goji berries aren’t just protecting your eyes and brain from future damage, they’re helping clean up the mess that’s already there.

Beyond protecting your brain and eyes, goji berries unleash a flood of longevity benefits through their potent mix of LBPs, zeaxanthin, flavonoids, beta-carotene, betaine, vitamin C, amino acids, and sterols, shielding mitochondria to keep cells energized, balancing blood sugar, cholesterol, and blood pressure for heart health, fortifying immunity to fight immune challenges, protecting your liver against fatty liver, injury, and scarring, building proteins for tissue repair, and in preclinical studies, showing potential to inhibit abnormal cells growth in certain models while extending lifespan and healthspan in organisms like C. elegans.

As I said, goji berries are a true longevity superfood that ignite every system, keeping your body youthful, resilient, and thriving for decades!

On top of all that, this beautiful red goji powder tastes absolutely incredible.

Thanks everyone for your support!

Sincerely,
Matt